Online Advertising

The Internet is one of the most important media for advertising. It not only complements your other forms of advertising, but also reaches a unique, distinctive class of audience. Consumers on the Internet are generally the most sought after because of their purchasing power.

Here's why: National Internet Demographics
• The average age of Internet users is 35.1 years.
• The average income is $52,500.
• 63% of Internet users have attended or graduated from college
• 13.7% have attained Master's degrees, and 5.3% hold Phds, MDs, or law degrees.

For an Average Internet user:
• Has 19 sessions per month
• Visits 10 unique Web sites per month
• Spends approximately 1 hour per site
• Spends 10 hours on the Net each month
• Spends 10 hours on the Net each month --Nielsen/Net Ratings Internet Growth
• Internet traffic is doubling every 100 days
• Internet Transactions surpass $300 billion by 2002.

"The Internet's pace of adoption eclipses all other technologies that preceded it. Radio was in existence for 38 years before 50 million people tuned in; TV took 13 years to reach that benchmark. The Internet crossed that line in 4 years." --From The Emerging Digital Economy Report, US Department of Commerce "

(In 1992), there were only 50 Web sites. Now 65,000 are being added--every hour." --US Secretary of Commerce William Daley

Online Ads Get Noticed!

• Internet users are 34% more likely to be aware of a brand after only a single banner ad exposure and 44% more likely after two exposures than those who have not seen the banner ad.1

• Studies show that consumers who visit a retailers Web site spend 33% more annually at the same retailers store.8
• Online advertising increases off-line sales, with consumer loyalty increasing an average of 4% toward advertised brands after only a single banner ad exposure.1

• 63% of Internet users believe that companies advertising on the Web are "more forward thinking than other brands."1
• Online advertising ranks higher than TV in ability to create a brand-linked impression.1

• Television audiences are migrating to the Internet. Twelve percent of PC users admit to giving up outdoor activities, 17% give up reading magazines, books or household chores, 24% give up eating or sleeping, but 78% admit giving up television watching time to "surf the Web." 3

• Internet Demographics are an advertiser's dream: Internet users are young, well educated and earn high incomes. The average Internet user is almost 35 years old, and have a household income of more than $60k. 4

• Internet traffic doubles every 100 days. 5

• Approaching the popularity of magazine reading, 20% of Americans go online for news once a week or more, up from 6% in 1996.6

(1Source: Internet Advertising Bureau. 2Source: Morgan Stanley Technology Research. 3Source: Forester Research, Inc. 4Source: GVU WWW User Survey. 5Source: Knight Ridder/Tribune News Service. 6Source: PEW Research. 7Source: Microsoft Corp. 8Source: National Retail Federation.)

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"Web solutions for every business"
This is the motto of and to achieve that is what its owner Vinayak Sinha works for.Vinayak Sinha, an ex Delhi University student who later did his MBA, started his venture in 2001. The comapany, initially started from home, is now spread over seventeen cities all over India with its headquartes in Noida.
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